Skip to content

Ecover’s 30 Under 30 Soiree at Environment

November 17, 2010

Ecover, the leader in ecological cleaning products, held an eco-soiree to announce the winner of their 30 Under 30 contest. Young eco-innovators from across the country were recognized for their leadership in sustainability and commitment to protecting the planet. I was honored to be 1 of the 30, and while I didn’t take home the Grand Prize — a furniture set from sustainable furniture maker Environment — I couldn’t think of someone who deserved it more than the winner, Ryan Arnold.

Ecover CEO Mick Bremans and I


The beautiful event was held at Environment furniture’s showroom, and an eclectic mix of eco-savvy finalists, judges, green bloggers and journalists enjoyed artisinal food from the Choice Cooking Company, wine from Lapostolle, and a fresh and fun new drink provided by Dry Soda. You have to try their cucumber flavor, it’s incredibly refreshing! Tom’s of Maine showcased and gave away their latest and greatest natural toothpastes and deodorants.

Jane Iredale, the renown mineral-based makeup brand, made over guests with its cruelty-, paraben- and talc-free makeup. We were also able to sample biodynamic tea from Zhena’s Gypsy Tea. Their teas are 100 percent organic and 100 percent Fair Trade certified, and unlike most mass-produced teas, Zhena’s Gypsy Tea is cultivated, nurtured and hand-processed by tea artisans. Guests even walked away with water-saving showerheads from Waterpik!

Rachel Sarnoff, founder of and one of my favorite eco bloggers!

I had the pleasure of meeting Rachel Sarnoff (pictured above), founder of, and thoroughly enjoyed the insightful Green Blogger panel discussion on social media and the future of sustainability, which she moderated. Panelists included the talented green-living expert, Starre Vartan who runs, Meaghan O’Neill of Treehugger, Jill Fehrenbacher of Inhabitat and the winner, Ryan Arnold. (pictured below)

The Winner, Ryan Arnold and Lindsay Brown

I applaud Ecover for celebrating young innovators who are trying their hardest to create a world that’s better. We’re tackling this great challenge, head on.

My generation has gotten an awful lot of flack from the Baby Booomers, and that puzzles me. In a Time essay, Kurt Anderson called the Baby Boomers the Grasshopper Generation, enjoying a 30-year gorge on the savings of the financial and natural worlds that had been bequeathed to them — leaving my generation with huge financial and ecological deficits. Sure, we’re a generation that doesn’t recall a time without computers and cells, and we’re used to instant information and communication. But, don’t you dare call us lazy. That we are not.

We’re the Re-Generation, as one of my favorite authors, Thomas Friedman, said in Hot, Flat and Crowded. And it is the Re-Generation that will “summon the will, energy, focus, and innovative prowess to regenerate, renew, and reinvent America.” Friedman goes on to state, “it is a tall order, a great challenge — one that our children did nothing to deserve but now can do nothing to escape.”

Thanks again to Ecover for this incredible opportunity!

Ecover, the best ecological cleaning products out there

2 Comments leave one →
  1. November 18, 2010 8:55 AM

    And thank you Lindsay for a great write up of the event and for being a finalist and for contributing to a greener planet! It was our honor to have in you included in the contest.

    Good luck with all of your efforts!

    Valorie for Ecover

  2. November 18, 2010 10:54 AM

    Thank you so much. It was my pleasure! I look forward to staying in touch.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s