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Google to harness power of wind

October 28, 2010

Having the foresight to be ahead of the curve typically brings great success to those who have faith. It’s no shocker that Google, a company that has spent its entire existence paving the way for others to follow suit, has decided to invest in wind energy. And a lot of it, I might add.

To remain a global leader in internet technology, Google reinvents itself when it sees fit. It looked itself in the mirror and didn’t love what it was seeing. As a ravenous consumer of electricity, operating on hundreds of thousands of servers that use an enormous amount of electricity, Google realized it needed to be “better” and more energy efficient.

And so the company announced last week that it is investing $200 million in a plan to build a transmission network for wind energy across the Atlantic Seaboard. The Atlantic Wind Connection will stretch 350 miles off the coast from New Jersey to Virginia and will be able to connect 6,000 megawatts of wind energy to residents along the East Coast. This will likely displace some of the region’s fossil-fuel usage, thankfully.

In addition to decreasing our reliance on dirty energy, Google’s new project will create thousands of jobs here in America.  Harnessing the power of wind is also a much more cost-effective way to generate energy than oil and gas drilling, and it will protect and preserve our waters from disasters like the oil spill. There are also a slew of other reasons why our nation must transition to clean energy. Remember, we need to get back to 350 PPM.

The Mid-Atlantic region was an ideal candidate since many coastal areas in the United States have large population centers on an overstretched grid but limited access to a high-quality land-based wind resources. The Atlantic also has shallow waters relative to most other potential off-shore sites, meaning the wind turbines could be located far enough away so as not to be an eye-sore.

Hats off to Google as it forges a path which many others will follow. It always does …


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